By visiting and / or using the Website, initiating a transaction or by clicking the acceptance box upon signing up for an account, you agree to be bound by the terms of the present Policy. By submitting personal information to us or on or through the Website or via other means, you consent to 409.AI’s collection, use and disclosure of such personal information in accordance with this Policy (as amended from time to time) and as permitted or required by law.
The Website is owned and operated by Spruce Software Inc. (the “Company”, or “409.AI“), a corporation located at 71 Dillon Drive, Collingwood, ON, Canada. Where the present Policy refers to “409.AI”, it may refer to 409.AI Inc. and / or its officers, directors, employees, agents or representatives, depending on the context. Any reference to “we“, “our“, or “us” in this Policy, shall also refer to 409.AI.
In this Policy, a Website visitor or user, or the legal entity they represent (depending on the context), may be referred to as “you” or “your“. When a Website user has created an account and is logged in to the Services, they may be referred to as a “Logged-in User“.
409.AI reserves the right, at any time and without prior notice, to modify or replace any of the Policy. Any changes to the Policy can be found at this URL. It is your responsibility to check the Policy periodically for changes. Your visit or use of the Website, the initiation of a transaction or the selection of an acceptance box following the posting of any changes to the Policy constitutes acceptance of those changes. If we make any substantial changes to the Policy that materially affect the way we collect, use and disclose your personal information, we will use commercially reasonable efforts to notify you by sending a notice to the primary email address specified in your account or by posting a prominent notice when you log in to your account for the first time following those changes.
If you have any questions about the Policy or if you wish to inquire about and / or access any personal information 409.AI holds about you, please contact:
409.AI Compliance Department
409.AI – Compliance Department
71 Dillon Drive, Collingwood, ON, Canada
2. General Statement of Privacy and Protection of Personal Information
409.AI takes steps intended to meet privacy principles and requirements under applicable privacy legislation with respect to personal information. Personal information is information about an identifiable individual, as more particularly described under applicable privacy legislation. This Policy describes how 409.AI collects and uses the personal information you provide, or provided on your behalf, or which may be generated or collected when you interact with our Services. It also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information. This statement does not apply to information about our employees or to information that is not personal information.
3. Personal Information We Collect.
409.AI and its agents and representatives collect personal information about you when you create an Account, log into your Account and access and use the Website and the Services. 409.AI and its agents and representatives also collect personal information about you from various sources.
The personal information we collect includes, without limitation:
your name, e-mail address, Internet Protocol address, and other contact information;
your business name, address, business inception date, business bank statements (and data about your banking transactions), financial statements, SIC code, pitch deck, articles of incorporation, capitalization table, customer details, telephone number and address;
we may collect data through a third party site inspection vendor, or social media sites or services;
information about any previous valuation applications you may have previously applied for (directly or on your behalf);
such other information we may collect with your consent or as permitted or required by applicable law; and
personal information about you given to us by others and personal information about others provided by you.
4. Use of Personal Information.
We generally use personal information for the following purposes:
to verify your identity in connection with our user and Account registration and login processes;
to manage and administer your account with 409.AI;
to facilitate the transactional process accounting software providers;
to compile and analyze information to better understand our customers;
to determine your 409.AI valuation range;
to set up auto payment deductions as may be required by our agreements;
to produce valuation based data analytics and reports containing summaries of data and general information that we may share with business partners;
to prevent fraud, identity theft or illegal activities;
to maintain our business records for reasonable periods and to generally manage and administer our business;
to resolve disputes and to enforce our agreements;
to compare information for accuracy and verify it with third parties; and
to meet legal, regulatory, insurance, audit, processing and security requirements imposed on us, which may include establishing and verifying your identity and checking your identity against money laundering, terrorist financing or similar watch lists established by regulatory agencies or similar bodies in the United States, Canada, and/or your jurisdiction.
We may also use your personal information in other manners with your consent or as permitted or required by applicable law.
We reserve the right to disclose your personal information as required by law, such as to comply with a judicial proceeding, court order, or legal process served on our Website when we believe that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
5. Disclosure of Your Personal Information.
We may disclose your personal information to our affiliates for internal audit, management, billing or administrative purposes. In addition, we may disclose your personal information in the following circumstances:
Service Providers. We may disclose personal information to outside agents, representatives and service providers (including affiliates of 409.AI acting in this capacity) that perform services on our behalf, such as Website systems operators, credit reporting agencies, banks and collection agencies, law firms or otherwise to collect, use, disclose, store or process personal information on our behalf for the purposes described in this Policy. We take reasonable steps to ensure that personal information we disclose to these outside agents, representatives and service providers is protected and not used or further disclosed for purposes other than as directed by us or as required by applicable law.
Legal, Regulatory, Etc. We may disclose your personal information as necessary to meet applicable legal, regulatory, industry self-regulatory, insurance, audit and security requirements and obligations, including as required by our outside agents, representatives and service providers.
Business Transactions. Personal information may be used by us and disclosed to third parties in connection with certain business transactions, including, without limitation, in connection with a proposed or actual financing of 409.AI or a sale, assignment or other disposal of all or part of our business or assets. In that case, personal information may be disclosed to third parties for the purpose of, among others, evaluating and consummating the proposed transaction, or fulfilling reporting, due diligence, inspection or audit requirements or obligations to those parties. Assignees or successors of 409.AI or any part of our business or assets may use and disclose your personal information for similar purposes as those described in this Policy. You will be notified via email and/or a notice on our Website, of any change in ownership, uses of your personal information, and choices you may have regarding your personal information.
We may otherwise disclose your personal information only in ways that are described in this Policy and with your consent or as permitted or required by applicable law.
6. Tracking Technologies.
Technologies such as cookies, beacons, scripts and tags are used by 409.AI and our marketing partners, affiliates or analytics or service providers. These technologies are used in analyzing trends, administering the Website, tracking users’ movements around the site, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. Various browsers may offer their own management tools for removing these types of tracking technologies.
Third parties with whom we partner to provide certain features on our Website or to display advertising based upon your web browsing activity use HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5.
As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.
We may combine this automatically collected log information with other information we collect about you. We do this to improve Services we offer you, analytics, and site functionality.
7. E-mail Policy.
8. No Third-Party Marketers.
We do not sell, rent or trade your personal information to third parties or marketing firms for their promotional purposes. We do send communications periodically to inform you of the status of transactions or events related to your 409.AI account and your use of our Website. Some of these communications are required in connection with transactions you are considering or have concluded through the 409.AI Website. Receiving emails from our Website is part of our Service. If you no longer wish to receive these emails, you may opt out of them by unsubscribing or by contacting Customer Service at http://409.AI.com/contact or http://help.409.AI.
9. Your Consent.
Your consent to the collection, use and disclosure of personal information may be given in various ways. Your consent can be express (e.g., orally, electronically or on a form you may sign describing the intended uses and disclosures of personal information) or implied (e.g., when you provide information necessary for a service or transaction you have requested). In certain circumstances, you may provide your consent where notice has been provided to you regarding our intended use of your personal information and you have not withdrawn your consent for the intended use (e.g., when you do not elect an “opt-out” option). Your consent may also be given by your authorized representative, such as your legal guardian or a person having a power of attorney.
By providing us with your personal information, you consent to our collection, use and disclosure of such information for the purposes identified or described in this Policy, if applicable, or otherwise at the time of collection.
We collect, use and disclose your personal information with your consent, except as permitted or required by applicable law. We may be required or permitted under certain statutes or regulations to collect, use or disclose personal information without your consent, including, without limitation, to comply with a court order, local or federal regulations or a legally permitted inquiry by a government or law enforcement agency, or to collect a debt owed to us, our agents, representatives and service providers, or another registered user.
We take reasonable steps to protect your personal information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our custody or control, which may include secure web pages, encryption, password intrusion detection systems and firewalls as described below. If you have any questions about the security of your personal information, you can contact us at http://409.AI/contact.
11. Secure Web Pages.
All of the pages on our Website that ask for your personal information are transferred to your browser through HTTPS, a secure server communications protocol. You can verify this encryption by checking for the lock icon on your browser. If your browser’s security feature has been turned on, a pop up box will notify you when you enter a secure page.
When you send your personal information to us, it is protected by SSL (Secure Sockets Layer) Technology. SSL does not allow anyone to read your personal information. When you transmit your information to us, SSL encrypts it (translates the data into a string of gibberish characters) and only we can decode the encryption.
13. Firewall Protection.
Your financial information is encrypted and backed up every day.
14. Password Protection.
To register for or log in to your Account or retrieve information about your status as a registered user on the Business and Valuation Portal and your transactions, you are required to enter both a password and your user name.
These safeguards are used to protect against loss or theft, as well as unauthorized access, disclosure, copying, use or modification of your personal information. In addition to the security features we have implemented in our systems, the security of your personal information relies on you safeguarding your password. Accordingly, you may not share your password with anyone.
Our authorized employees, agents and parties to a contract of work or services with us who require access to your personal information in order to fulfill their job requirements or contracts will have access to your personal information.
15. Access, Correction and Contacting Us.
You can access, delete or review the personal information you submit to us at any time through your 409.AI account. To make changes to your personal profile information, log in to your 409.AI account using your user name and password. Click on “Settings” in the “My Profile” section and make changes to your profile as necessary.
We may establish and maintain a file of your personal information for the purposes described in this Policy, which will be accessible by you at our operational offices at 71 Dillon Drive, Collingwood, ON, Canada. You may request access to your file or correction of any inaccuracies in your personal information in our possession, or held by the personal information agent who prepared a credit report on you. Your right to access or correct your personal information is subject to applicable legal restrictions. If you wish to request access or correction of your file, cancel your account or request that we no longer use your information to provide you services, or to make inquiries or complaints or have other concerns about our personal information practices, you may contact our Data Protection Officer at the information provided in section 1 above. We will respond to your request within a reasonable timeframe.
16. Data Retention.
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
17. Note Regarding Children Under 18.
Users of our Website, Services, the Business, and Valuation Portal must be 18 years of age or older. Additional requirements apply to registered users.
18. Password Protection.
It is a good practice to select a password for your 409.AI account that is a unique combination of letters, numbers and symbols. Your password should not be predictable or easy to guess. A good practice is to change your password periodically, such as every 90 days.
19. Customer Testimonials/Comments/Reviews.
We post customer testimonials/comments/reviews on our Website which may contain personal information. We do obtain the customer’s consent via email prior to posting the testimonial to post their name along with the testimonial. To request removal of your personal information from testimonials or comments please contact us via our Contact Us page.
20. Blogs/Discussion Forums.
If you use a bulletin board, chat room, blog or forum on this Website, you should be aware that any personal information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these forums. To request removal of your personal information from our blog or community forum, contact us via our Contact Us. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
21. Links to Third Party Websites.
22. Social Media Widgets.
If you choose to use our referral service to tell a friend about our Website, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Website. 409.AI stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us via our Contact Us page to request that we remove this information from our database.
We may update this Policy to reflect changes to our information practices. If we make any change in how we use your personal information we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
1. Introduction, Acceptance, Definitions, and Modifications.